Dry Is Warm
In order to educate the consumer about the importance of wearing layers during winter activity, our department conceived the message that dry = warmth. To start off the campaign I designed and developed this motion graphic with audio, to portray the science behind heat-gain.
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Low Poly Snowmobiling
Inspired by the hit mobile app Mr. Jump and many other simple polygon computer animations, meet the low-poly experience of snowmobiling.
NASCAR Campaign
We got Jeff Gordon to help out with our campaign! I made a simple motion graphic animation to help the audience visualize the message.