A very close friend, and former college roommate, started his own business! I was invited to provide a logo that would help promote a professional and modern brand identity.

The goal was to design a new line of hang tags to represent the brand, portray the many technical features of each product, and overlay the many other partner tags that accompany each piece.

With over 115 pages, the Spring 2014 catalog was no walk in the park. In addition to the time spent in layout and production, many hours went into capturing product and action photography, provided mostly by Scott T. and Dave Dahm from Marketing. The copy was written by Dave, and edited by a large group of employees.