A very close friend, and former college roommate, started his own business! I was invited to provide a logo that would help promote a professional and modern brand identity.

The goal was to design a new line of hang tags to represent the brand, portray the many technical features of each product, and overlay the many other partner tags that accompany each piece.

The 2013 motorcycle gear catalog featured both adv touring and off-road together. It was the first company catalog to feature a new women's off-road line. This project portrays well my involvement with layout, photo selection, design and development.

With over 115 pages, the Spring 2014 catalog was no walk in the park. In addition to the time spent in layout and production, many hours went into capturing product and action photography, provided mostly by Scott T. and Dave Dahm from Marketing. The copy was written by Dave, and edited by a large group of employees.

A small-shop woodworking studio requested an update to their identity and logo. After a few rounds of sketches, maintaining constant communication, I was able to provide them with a design that elevated the perception of professionalism and quality to match their service.

As the holidays approached I was asked to design the company party email invite, and corporate Christmas card (two years in a row).

The Passion is the introductory handout for all new employees. It describes the company's story from the beginning and includes the passion and spirit behind the brand's growth and success Copy written by Jason Wickencamp.

Interestingly, the campus rule for student activity promotional posters was no poster larger than 12 x 18, and approved by campus authorities. Approval came thru connections and I bypassed the 12 x 18 rule with two strategically designed, individual posters that became one big poster when placed adjacently. However when apart, the activity information was still intact.

Fictional poster advertisement, featuring a Alexander Rodchenko style and design. This was a school project.