Inspired by the hit mobile app Mr. Jump and many other simple polygon computer animations, meet the low-poly experience of snowmobiling.

We got Jeff Gordon to help out with our campaign! I made a simple motion graphic animation to help the audience visualize the message.

In order to educate the consumer about the importance of wearing layers during winter activity, our department conceived the message that dry = warmth. To start off the campaign I designed and developed this motion graphic with audio, to portray the science behind heat-gain.