Motorcycle Spring Catalog 2014
With over 115 pages, the Spring 2014 catalog was no walk in the park. In addition to the time spent in layout and production, many hours went into capturing product and action photography, provided mostly by Scott T. and Dave Dahm from Marketing. The copy was written by Dave, and edited by a large group of employees.
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Corporate Hang Tag
The goal was to design a new line of hang tags to represent the brand, portray the many technical features of each product, and overlay the many other partner tags that accompany each piece.
Typographic Illustration
Typographic illustration featuring Delicate Arch of Sothern Utah and my design class-mate, David.
Rodchenko Style Poster
Fictional poster advertisement, featuring a Alexander Rodchenko style and design. This was a school project.
Atomic Bold Typeface
A grunge apocalyptic style font-face, hand-made with black paint and torn paper. This is a personal project.
Apparel Line Identity
A new collection was being considered, and I was invited to cooperate in the design of an icon for the new line. Unfortunately none of the above happened, and my designs were not chosen, but it was exceptionally fun to work on so many icons.
RCR Concept Sketches
I was asked to help with some preliminary sketches for a new race collection that targeted the younger adult audience (my generation). My sketches inspired the actual design carried out by Rachel Luthy, and developed by Brandon Mueller, both of R&D.
The new XC Series was originally called the RCR in it's early development.
Company Values Booklet
The Passion is the introductory handout for all new employees. It describes the company's story from the beginning and includes the passion and spirit behind the brand's growth and success Copy written by Jason Wickencamp.
Motorcycle Spring Catalog 2013
The 2013 motorcycle gear catalog featured both adv touring and off-road together. It was the first company catalog to feature a new women's off-road line. This project portrays well my involvement with layout, photo selection, design and development.
Campus Film Festival
Interestingly, the campus rule for student activity promotional posters was no poster larger than 12 x 18, and approved by campus authorities. Approval came thru connections and I bypassed the 12 x 18 rule with two strategically designed, individual posters that became one big poster when placed adjacently. However when apart, the activity information was still intact.
Three Branch Woodworking
A small-shop woodworking studio requested an update to their identity and logo. After a few rounds of sketches, maintaining constant communication, I was able to provide them with a design that elevated the perception of professionalism and quality to match their service.