XC Product Video
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ADV Product Videos
The Adventure Touring/ Street product line started the year featuring a new opening and closing logo and title sequence. Each video portrayed a HUD style pin-point motion graphic effect with typography to help tell the technical story of each piece. I was able to capture a lot of the footage for each product video with the use of a DSLR. Some footage was captured by Dave, our traveling Communication Coordinator. Editing took place via Adobe Premiere. AfterEffects was used for graphic overlays and 3D objects using the plugin Trapcode Form. D3O was kind enough to provide OBJ files to present their protective armor in a holographic manner.
Off-Road Product Videos
The off-road product line incorporates 2 main collections. I love these videos for the requirement to get out there and capture footage. Sometimes you need mountain goat-like climbing abilities to capture the shot!
Riding Jean Promotion
A short video featuring a visual play on the words 'Built For Every Seat'. We captured 18 bikes (video features 17) at a local dealership, then brought back the footage where I spent time, frame by frame, adjusting masks in After Effects.
I know it's short and sweat, but I'm happy with it nonetheless. :)
Stylized Product Videos
Our previous product video style, as exciting and impressive as it were, it also drained on time and resources. The need to scale back on production yet retain the same high-end perception called for us to reimagine what our product videos might look like. The following feature in-house studio space with consistent lighting, unobtrusive background soundscape and simplified motion graphics.